Built for owners,
not for developers.
Nineteen years across AI research, startup building and Fortune 500 strategy work went into deciding what actually matters for a business owner who needs this working by Friday, not a framework comparison.
AI is an amplifier. Not an equaliser.
It magnifies whoever is directing it. Hand it to someone who understands the problem and it moves fast. Hand it to someone who doesn't and it produces confident nonsense, just faster than before.
And there is no autonomous agent doing the directing for you yet. What exists today is workflow engineering, version two. I build with it, teach it, and I'm not selling you the version that doesn't exist.
A good fit
- You run a business and want AI doing real work in it, not sitting in a slide.
- You want the workflow, the prompts and the failure points, not the theory.
- You're comfortable being shown something that doesn't work yet, honestly.
- You want someone who has shipped and sold a product, not just consulted on one.
Not a fit
- You want a certificate more than a working system.
- You're after an "AI strategy" deck with no build behind it.
- You want autonomous agents running your business unsupervised. Not built yet, anywhere.
- You want hype. Plenty of that elsewhere.
Nineteen years, in order.
Not a highlight reel. The sequence that actually built the point of view.
AI research, the unglamorous kind
Before agents were a category, before marketing had an AI angle. Learning what the models could and couldn't actually do, which is the same question that still runs every workshop today.
Co-founded ShopperBoard
Built and scaled it to 10 million monthly pageviews. Eventually acquired. This is where "amplifier, not equaliser" first got tested against a real audience, not a slide.
Deloitte Consulting
Fortune 500 strategy work. Learned how decisions actually get made inside large organisations, and how differently that looks from how a startup ships.
Founded nanogent.ai and LearnParrot.ai
Went back to building product, this time with the workflow-engineering thesis baked in from day one instead of bolted on after.
Partner & CTO at Hashmeta
Running AI strategy and delivery for an agency's client roster, teaching workshops on the side, and still shipping his own ventures in parallel.
Currently
Partner and CTO at Hashmeta, an AI marketing agency. Founder of nanogent.ai andLearnParrot.ai. Thirteen-plus speaking appearances, including AWS Singapore sessions and an NTU EEE Alumni panel. Runs a 600-member community and writes across four content clusters, all in the same voice this page is written in.